A full-page ad in Thursday's Wall Street Journal and Friday's USA Today featured the legendary evangelist's picture beside a block of text stating:
"The legacy we leave behind for our children, grandchildren and this great nation is crucial. As I approach my 94th birthday, I realize this election could be my last. I believe it is vitally important that we cast our ballots for candidates who base their decisions on biblical principles and support the nation of Israel.
"I urge you to vote for those who protect the sanctity of life and support the biblical definition of marriage between a man and a woman. Vote for biblical values this November 6, and pray with me that America will remain one nation under God."
Graham's name and signature followed the 100-word statement.
The Billy Graham Evangelistic Association said friends who support the ministry have contributed funds designated for the purchase of advertising space using Graham's image to call for the support of candidates who support biblical values.
In addition to The Wall Street Journal and USA Today, the ads will appear in newspapers in as many as a dozen states over the next few weeks, according to a BGEA statement Oct. 18.
"The number of states, papers and times the ads run will depend on the amount of funding provided and designated for this project of the BGEA," the association said. "The ads intentionally do not mention any candidate, political party, or contest, urging instead for readers to cast votes for candidates -- at all levels -- based on their support for biblical values."
The statement added that Graham "recently expressed a desire to publicly call America back to God and to prayer, and to draw attention to moral issues that are clearly addressed in the Bible and have increasingly become part of a national political dialog."
Also on Thursday, news reports spotlighted the recent removal of a reference to Mormonism as a cult from the website of the Billy Graham Evangelistic Association.
In a section of the website called Billy Graham's "My Answer," there had been the question, "What is a cult?" The answer was, "A cult is any group which teaches doctrines or beliefs that deviate from the biblical message of the Christian faith," according to CNN.com.
"Some of these groups are Jehovah's Witnesses, Mormons, the Unification Church, Unitarians, Spiritualists, Scientologists, and others," the answer continued.
The removal came after the New Civil Rights Movement, a homosexual advocacy group, reported that the cult reference remained online even after Graham met with Romney last week in his Montreat, N.C., home and "all but endorsed" the Republican for president, according to Religion News Service.
Ken Barun, chief of staff for the Billy Graham Evangelistic Association, confirmed to CNN Oct. 16 that the page had been removed from the website.
"Our primary focus at the Billy Graham Evangelistic Association has always been promoting the Gospel of Jesus Christ," Barun said. "We removed the information from the website because we do not wish to participate in a theological debate about something that has become politicized during this campaign."
The removal left people wondering whether Graham was softening his stance on Mormonism in order to support Romney, a Mormon, for president.
Robert Jeffress, pastor of First Baptist Church in Dallas, last fall was in the news for calling Mormonism a cult backstage after introducing then-Republican presidential candidate Rick Perry at a Values Voters Summit.
In comments to Baptist Press Oct. 18, Jeffress reiterated his beliefs while also voicing support for Romney.
"I believe that Mormonism is a theological cult. It is a false religion that leads people away from the true God rather than toward the true God," Jeffress said. "Although I am supporting Mitt Romney for president, I have still not changed my beliefs about Mormonism being a false religion."
Jeffress explained how a person can both believe Mormonism is a cult and support a Mormon for president.
"I think that there is a reason in this election for choosing a non-Christian who embraces biblical positions such as the sanctity of life and of marriage over a professing Christian like Barack Obama who openly supports abortion and gay marriage," Jeffress told Baptist Press.
"While it would be preferable to have a consistently conservative, biblical Christian running for office, that isn't our choice this time around, and I think we have to choose the lesser of two evils," Jeffress said.
Jeffress told The New York Times last fall that he believes Romney is a "good, moral person" and that he would endorse him over Obama.
"I'm going to advise people that it is much better to vote for a non-Christian who embraces biblical values than to vote for a professing Christian like Barack Obama who embraces unbiblical values," Jeffress told The Times.
As part of the national advertising campaign, the Billy Graham Evangelistic Association is providing resources to help people spread the message. At billygraham.org , people can download and display one of two ads as well as share the page on Facebook and Twitter. Bulletin inserts also are available.
"On November 6," the Crossroads ad says, "the day before my 94th birthday, our nation will hold one of the most critical elections in my lifetime. We are at a crossroads and there are profound moral issues at stake.
"I strongly urge you to vote for candidates who support the biblical definition of marriage between a man and woman, protect the sanctity of life, and defend our religious freedoms," the ad says. "The Bible speaks clearly on these crucial issues. Please join me in praying for America, that we will turn our hearts back toward God."
A. Larry Ross, a spokesperson for Graham, said the ads are consistent with the evangelist's practice of remaining politically neutral.
"Against the backdrop of moral decline and a cultural shift in our nation that reflects timely issues, Mr. Graham's quotation in the ad is an extension of his faithful preaching of a timeless message and strong stand on biblical values for more than six decades," Ross said in a statement to Baptist Press.
Graham has been called America's pastor and has prayed with every American president since Harry Truman.
Following his meeting with Romney Oct. 11, Graham issued a statement saying it was an honor to host the candidate in his home, "especially since I knew his late father, former Michigan Gov. George Romney, whom I considered a friend."
Graham said he has observed Mitt Romney's career in business and politics, and what impresses him more than his success "are his values and strong moral convictions."
"I appreciate his faithful commitment to his impressive family, particularly his wife Ann of 43 years and his five married sons," said Graham, who prayed with Romney for his family and for the country.
Romney spokesman Rick Gorka said Graham told the candidate: "I'll do all I can to help you. And you can quote me on that."
Erin Roach is assistant editor of Baptist Press. Get Baptist Press headlines and breaking news on Twitter (@BaptistPress), Facebook (Facebook.com/BaptistPress ) and in your email ( baptistpress.com/SubscribeBP.asp).
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