"A weekly program will provide our audience with more information," said Stetzer, vice president of research and ministry development at LifeWay Christian Resources of the Southern Baptist Convention and author of numerous books on a range of topics relating to church and culture.
The Exchange now airs every Tuesday at 3 p.m. (EST) at LifeWay.com/TheExchange.
The Exchange, begun two years ago, has broadcast monthly to viewers in all 50 states and more than 24 countries. Topics have included discipleship, worship, Bible translations, church planting, church revitalization and multi-ethnic ministry.
Stetzer hopes a weekly webcast will broaden the audience and the content, including interviews of guests from around the world and audience questions via Twitter and chat.
In launching The Exchange, Stetzer said, "My thought was to put together some topic-driven online conversations that could help pastors. So if someone asks, 'How do I help lead my church through revitalization?' we can say, 'We've archived a 30-minute resource on that.'"
"I hope we can help pastors and church leaders be more effective in their mission and ministry endeavors, to grow in leadership and also to think through issues from a theological perspective," Stetzer said. "At the end of the day it is our desire that leaders and churches would be more faithful and effective at what they do so that the name and fame of Jesus would be more widely known."
For more information about The Exchange with Ed Stetzer, visit LifeWay.com/TheExchange or EdStetzer.com.
Reported by the communications office of LifeWay Christian Resources of the Southern Baptist Convention.
Copyright (c) 2012 Southern Baptist Convention, Baptist Press www.BPNews.net