Jimmy Duke, a 1998 graduate of Union University in Tennessee, produced the commercial titled "Birds of Prey" with some friends from his church for the Doritos "Crash the Super Bowl" contest. In the commercial, a man starts acting like a bird of prey when he craves Doritos.
Duke, who lives in Los Angeles, is pastor of family ministries at Mosaic, a Southern Baptist congregation.
"We had a goofy idea to do it, and the next thing you know, we're one of the finalists," Duke said.
The Birds of Prey commercial, written by Duke's friend Joby Harris, was one of five finalists out of 6,100 entries in the competition -- earning a $25,000 prize and a trip to the Super Bowl for Duke and Harris. Duke said the prize money was divided equally among the 18 friends who were part of the cast and crew.
Of the five finalists, two commercials will be aired during the Super Bowl -- the two with the most fan votes. All the Super Bowl commercials are automatically entered in the USA Today Ad Meter contest, with a first-place prize of $1 million.
Fan voting runs through Jan. 29, and voters can cast up to six votes a day. To vote for Duke's commercial, visit www.vote4bop.com or www.crashthesuperbowl.com.
Reported by Tim Ellsworth, director of news and media relations for Union University in Jackson, Tenn. Union is affiliated with the Tennessee Baptist Convention. Get Baptist Press headlines and breaking news on Twitter (@BaptistPress), Facebook (Facebook.com/BaptistPress) and in your email (baptistpress.com/SubscribeBP.asp).
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