Photoshop maker Adobe to buy video ad firm TubeMogul for $540 million

Reuters News
|
Posted: Nov 10, 2016 8:27 AM

(Reuters) - Photoshop software maker Adobe Systems Inc said on Thursday it would buy advertising company TubeMogul Inc for about $540 million, giving it a bigger presence in the rapidly growing online video market.

Adobe's offer of $14 per share in cash represents an 82.5 percent premium to TubeMogul's Wednesday close.

(Reporting by Rishika Sadam in Bengaluru; Editing by Sai Sachin Ravikumar)