(Reuters) - Chinese ecommerce giant Alibaba Group Holding Ltd is in discussions to become a top sponsor of FIFA, Bloomberg reported, citing people familiar with the matter.
A sponsorship deal has not been finalized and further details are not known, Bloomberg said on Wednesday. (http://bloom.bg/1OImz8Z)
Alibaba declined to comment on the report. FIFA could not be immediately reached for comment.
FIFA, which has been battered by a series of scandals, announced a sponsorship deal with China's Dalian Wanda Group Co in March.
(Reporting by Kshitiz Goliya in Bengaluru; Editing by Kirti Pandey)