Alibaba discussing FIFA sponsorship : Bloomberg

Reuters News
Posted: May 18, 2016 11:32 AM

(Reuters) - Chinese ecommerce giant Alibaba Group Holding Ltd is in discussions to become a top sponsor of FIFA, Bloomberg reported, citing people familiar with the matter.

A sponsorship deal has not been finalized and further details are not known, Bloomberg said on Wednesday. (

Alibaba declined to comment on the report. FIFA could not be immediately reached for comment.

FIFA, which has been battered by a series of scandals, announced a sponsorship deal with China's Dalian Wanda Group Co in March.

(Reporting by Kshitiz Goliya in Bengaluru; Editing by Kirti Pandey)