(Reuters) - Rupert Murdoch's News Corp said rumors about the company's interest in buying microblogging site Twitter Inc or building a stake in it were untrue.
Twitter's shares, which rose as much as 14 percent, pared some gains and were up 5.2 percent at $17.55 in late afternoon trading. The rumors had lifted the stock from a record low.
Unconfirmed chatter about potential News Corp interest in Twitter circulated on Wednesday, with the rumors intensifying after a CNBC segment, tech website Re/code said.
The social media site was evaluated as a takeover target because of the company's shrinking stock price, Re/code said.
A spokesman for News Corp said there was no truth to the rumors.
Twitter has been the subject of takeover rumors in the past, including a fake report attributed to Bloomberg that claimed the company had received an offer to be acquired for $31 billion.
Twitter had in the past received a bid from Alphabet Inc's Google, according to reports.
Twitter trades at 28.12 times forward earnings, below its peer median of 36.06. Facebook has a PE of 33.08, while LinkedIn Corp's is 52.64, according to Thomson Reuters data.
Up to Tuesday's close, the stock had fallen nearly 41 percent since co-founder Jack Dorsey was named permanent CEO in October.
(Reporting by Anya George Tharakan in Bengaluru and Jessica Toonkel in New York; Editing by Don Sebastian and Sriraj Kalluvila)