Russia's MTS teams up with Google to promote mobile Internet

Reuters News
Posted: Aug 28, 2015 8:13 AM

MOSCOW (Reuters) - Russia's biggest mobile phone operator MTS said on Friday it had teamed up with Google Inc to help grow the use of mobile Internet and will get a share of the search site's advertising revenues in Russia.

Under a strategic agreement, MTS will feature Google's voice search in its ad campaigns and retail stores, and a relevant application will be pre-installed on the main screen of Google's Android-based smartphones sold in the MTS retail chain.

"MTS will share with Google the cost of mobile Internet promotion and get money from Google's search services under a revenue-sharing scheme," an MTS spokesman said.

(Reporting by Maria Kiselyova; Editing by Alexander Winning)