CHARLESTON, W.Va. (AP) — Three decades after Republicans dared Jay Rockefeller to "spend it all" in a campaign for governor, billionaire Jim Justice will help bankroll his own Democratic run for governor.
In 1980, Republican Arch Moore printed "Make him spend it all, Arch" bumper stickers to chide Rockefeller, who put up $12 million.
Moore lost against the wealthy Democratic governor. Moore was also governor for three terms.
Justice built a $1.7 billion fortune in coal and agriculture. He says he'll help fund his campaign, but not "on an unbelievable scale." He wants supporters to feel invested in his candidacy.
Other candidates have burned through millions of dollars and lost.
Republican John Raese spent millions in multiple failed U.S. Senate bids.
Democrat Jim Humphreys spent $13.8 million combined in two congressional losses.