Target cuts free-shipping eligibility to $25 for online orders

Reuters News
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Posted: Feb 23, 2015 9:16 AM

(Reuters) - Target Corp cut its eligibility for free-shipping of online orders by half to $25 as the company focuses more on its online division to better compete against Amazon.com Inc and traditional rival Wal-Mart Stores Inc.

Target's online and mobile offerings include target.com and Cartwheel, a digital coupon app.

The company said the cut follows an enthusiastic response to its free-shipping offer during the holiday shopping season.

(Reporting by Yashaswini Swamynathan in Bengaluru; Editing by Ted Kerr)