Puma names Rihanna as women’s creative director

Reuters News
|
Posted: Dec 16, 2014 12:13 PM

FRANKFURT (Reuters) - Germany's Puma appointed singer Rihanna as its women's creative director on Tuesday to develop its women's wear, the latest move by a sportswear firm to tap into the booming market for female leisure gear.

Puma said in a statement that the multi-year deal would involve Rihanna becoming the face of the Women’s Training category, joining celebrities like Olympic champion sprinter Usain Bolt as brand ambassador.

Recommended
Leaving the Left
John Stossel

(Reporting by Emma Thomasson; Writing by Arno Schuetze; Editing by Michael Urquhart)