(Reuters) - Online search and advertising company Yahoo Inc <YHOO.O> is in talks to buy digital video advertising service provider BrightRoll for around $700 million, tech blog TechCrunch reported.
Term sheets have been signed and the price, if the deal is completed, looks likely to be in the region of $700 million–$725 million, the blog reported, without citing sources.
BrightRoll, which helps advertisers to publish ads on websites, mobiles and connected TVs, raised over $40 million from investors and had over $100 million in revenue in 2013, according to the report. (http://tcrn.ch/121opL0)
Yahoo could not be immediately reached for comment, while BrightRoll declined to comment.
(Reporting by Soham Chatterjee in Bangalore; Editing by Saumyadeb Chakrabarty)