NEWS SUMMARY: UK officials ban Coca-Cola ad

AP News
Posted: Jul 18, 2013 3:40 PM

THE BAN: Authorities in the United Kingdom have banned a Coca-Cola ad because they say it can mislead viewers about how easy it is to burn off the calories in a Coke.

THE AD: The ad in question shows a variety of activities like dog walking, dancing and laughing that it says would burn off the "139 happy calories" in a single serving of the soft drink.

CONFUSION: U.K. regulators say the ad doesn't make clear enough that all of the activities need to be done in combination in order to burn 139 calories. Some viewers who complained thought only one of the activities was needed.