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New ads pitch Marine Corps' kinder, gentler side

AP News
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Posted: Mar 08, 2012 1:51 PM
New ads pitch Marine Corps' kinder, gentler side

The Marines are highlighting a kinder, gentler side in a new ad campaign.

Known more for its war-fighting skills, the Marine Corps is launching new ads about its humanitarian missions and help with other crises around the world.

Marine Corps research found that today's young people are interested in helping other people. So the campaign aims to convince the generation called millennials that joining the military is one way to do that.

The campaign comes as Marines end a decade of land wars in Iraq an Afghanistan and plan to return to more of their traditional expeditionary missions.