Millions to fight food industry sway, from a snack bar CEO

AP News
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Posted: Feb 15, 2017 6:11 AM
Millions to fight food industry sway, from a snack bar CEO

NEW YORK (AP) — A $25 million pledge to fight the food industry's influence on public health is coming from a surprising source — the CEO of a snack bar maker.

Kind founder Daniel Lubetzky says he's donating his own money to create a group called "Feed the Truth" dedicated to revealing corporate influence in the nutrition field, with activities like education campaigns and investigative journalism.

The move underscores a division between older "Big Food" companies and newer ones that market themselves as wholesome alternatives.

Lubetzky said he and Kind will have no involvement in the group, which will be free to scrutinize the company.

A nutrition expert not involved in the group says much depends on how it's set up, and notes that one tactic to neutralize potential critics is to engage them.