Euro 2016 seen by 2BN people on TV; 600MN tune in for final

AP News
Posted: Dec 15, 2016 7:30 AM

NYON, Switzerland (AP) — UEFA says 2 billion people watched the 2016 European Championship live on television, and the total live audience for the 51-match tournament was almost 5 billion.

UEFA's research says 600 million viewers watched some of Portugal's 1-0 extra-time win over host France in the final.

The final attracted 284.4 million as an "average in-home global audience" — the industry-standard audit tracking viewers minute-by-minute.

That made it the second most-watched game in European Championship history. The average audience was 299 million when Spain beat Italy 4-0 in the Euro 2012 final.

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In comparison, the 2014 World Cup final drew a 570.1 million average for Germany's 1-0 extra-time win over Argentina.

Euro 2016 TV rights earned UEFA 1.05 billion euros ($1.1 billion) from 130 broadcast partners.