The brains behind such multi-day music festivals as Electric Daisy Carnival and Lollapalooza are combining to create a new one in Texas called Middlelands.
Insomniac and C3 Presents said Friday they plan to produce a hybrid music and camping show in spring 2017 in the eastern Texas town of Todd Mission.
According to the producers, expect "three days of eclectic artists and four nights of camping in a spectacular venue with creative festivities extending well beyond music."
C3 Presents is the producer of Austin City Limits music festival in Texas and Lollapalooza in Chicago as well as four international Lollapaloozas. Insomniac's events include the Electric Daisy Carnival in Las Vegas, the largest multiday music festival in North America.