A global retail event by Kanye West is officially underway as the first two of his "Pablo" pop-up stores have begun selling merchandise in Australia.
The rapper-turned-fashion mogul has announced plans to open 21 stores worldwide just for this weekend to sell clothing based on his latest album, "The Life of Pablo."
The Sydney Morning Herald reports more than 50 fans camped out on the street overnight to be the first ones in the door at West's Sydney shop Friday. The newspaper reports only three people at a time are allowed into the blackened out studio that serves as the store. Shoppers are not allowed to touch the merchandise before buying.
Items for sale include a $400 military jacket and a $50 baseball cap.