NBA Digital sees record-setting growth in regular season

AP News
Posted: Apr 14, 2016 9:26 AM

NEW YORK (AP) — NBA TV had its most viewers this season as part of a year of record growth for NBA Digital.

The network averaged 345,000 total viewers during the regular season, a 19 percent increase over 2014-15, and drew a record number of viewers for its April 10 tripleheader that was highlighted by Golden State's victory over San Antonio in the nightcap.

That game drew an average of 2.6 million viewers, most ever for a game on NBA TV.

NBA Digital also says NBA League Pass, and the NBA App had increases in views, visits and downloads. The 9.1 billion video views on the website and app made up a 160 percent increase over last season.