Beyonce launches active wear line for women

AP News
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Posted: Mar 31, 2016 6:15 PM
Beyonce launches active wear line for women

NEW YORK (AP) — Beyonce is launching an active wear line for women next month.

The singer announced the 2016 spring/summer collection Thursday called Ivy Park. It's a collaboration with Sir Philip Green of the retail giant Arcadia Group. The collection will be available April 14.

Beyonce said in a statement that she lives "in my work out clothes but I didn't feel there was an athletic brand that spoke to me." She said she wants the collection to "inspire women who understand that beauty is more than your physical appearance."

Beyonce also launched IvyPark.com and released a video showing the pop star modeling the new clothes. Her daughter, Blue Ivy, also appears in the video.

The line will be available online and in Topshop stores, Nordstrom, Selfridges and others.

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Online:

http://www.ivypark.com/