PASADENA, Calif. (AP) — LeBron James is getting into reality TV. Think business, not catfights.
The NBA superstar is teaming with CNBC for "Cleveland Hustles," scheduled to debut this summer. In the series, set in the city where he plays for the Cavaliers, James will give four aspiring local entrepreneurs a chance to realize their dreams while helping revitalize a neighborhood.
James and Maverick Carter, his friend and business partner, will work with four trusted business experts, who will in turn invest in and mentor beginning entrepreneurs who need a jumpstart. The four businesses will provide jobs and services for the neighborhood.
The show is co-produced by James and Carter's company, SpringHill Entertainment.
James' other TV series, "Survivor's Remorse," is in its second season on Starz. He and Carter serve as executive producers of the show about a young basketball star, his family and friends and the pressure and excitement of a lucrative career.