NEW YORK (AP) — Mark Zuckerberg's new book club pick is a best-seller about a sociologist's time in a Chicago housing project and his unexpected friendship with a gang leader.
The Facebook CEO posted on his page Monday that he had selected Sudhir Venkatesh's "Gang Leader for a Day," first published in 2007. Zuckerberg has vowed to read a book every other week in 2015, continuing his tradition of New Year's resolutions.
Although Zuckerberg has millions of Facebook followers, response to his first two picks has been relatively modest. Sales immediately following his previous choice, Stephen Pinker's "The Better Angels of Our Nature," were virtually unchanged from the week before, according to Nielsen BookScan, which tracks around 85 percent of the print market.