Private jets, mega yachts marketed at Sundance Film Festival

AP News
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Posted: Jan 27, 2015 4:47 PM
Private jets, mega yachts marketed at Sundance Film Festival

PARK CITY, Utah (AP) — There's swag, and then there's SWAG.

Gift suites along Park City's Main Street offer parkas and ski gear — fancy freebies to be sure — but the Rand Luxury Lounge in the St. Regis hotel took it to another level.

Inside this swanky hilltop property, accessible by funicular, Sundance festival-goers could learn about (and possibly receive) a $12,000 curved, super hi-def TV; Swiss-made private jets available for rent or purchase; and a massive custom-built yacht that sells for 25 million Euros.

"I hope we sell a yacht today!" said an enthusiastic Ariel Sackett, marketing manager of Wider Yachts, noting that two more affordable models (less than $5 million) were also available.

— Sandy Cohen, www.twitter.com/APSandy .