PARK CITY, Utah (AP) — What are normally ski shops, art galleries and boutiques on Park City's Main Street have transformed into celebrity lounges during the first weekend of the Sundance Film Festival where celebrities load up on swag, from backpacks to boots.
Kevin Smith popped into Park City Live, a conglomeration of celebrity suites including Billboard's Winterfest concert space (set to feature Iggy Azalea on Saturday night) and the Birchbox cosmetics center, where visitors could get makeovers and collect a slew of beauty samples.
The Village at the Lift also combines various lodges over several buildings. VIPs can recharge their electronics and sip coffee at the hippest McDonald's ever, the temporary McCafe. Next door is a pop-up restaurant, the Stella Artois Cafe, serving food from the trendy Animal Restaurant in Los Angeles. The Tao nightclub is also part of the complex.
The Eddie Bauer suite boasts an indoor climbing wall, while the Chase Sapphire Preferred lounge offers drinks, bites and a chance to try Oculus virtual-reality technology.
By next week, most of the stars will be gone and the businesses will go back to normal.
— Sandy Cohen, www.twitter.com/APSandy .