PASADENA, Calif. (AP) — Triumph the Insult Comic Dog is getting his own sitcom, and he'll have former "30 Rock" actor Jack McBrayer to "poop on" on a regular basis.
Adult Swim, the late-night, adult-oriented arm of the Cartoon Network, said Saturday it will air "The Jack and Triumph Show" starting Feb. 20. McBrayer plays a grown-up child star of a "Lassie" type show with Triumph, the puppet created by former Conan O'Brien writer Robert Smigel, as his washed-up canine companion.
Smigel hides behind chairs and other furniture on the sitcom set to "play" Triumph, the Don Rickles-type puppet that first emerged on O'Brien's late-night NBC show in 1997.
McBrayer, who played the cheerful, innocent intern on "30 Rock," once appeared on an O'Brien segment being insulted by Triumph and it turned out to be one of the puppet's most successful segments, Smigel said.
The idea of a sitcom "seemed insane, but somehow with Jack it turned out to be attractive," Smigel said at a television meeting on Saturday.
McBrayer wryly noted that his acting range lent itself well "to smile real big and be terrified by Triumph's antics."
Smigel said he's tried to keep Triumph fresh as a character by not overusing him through the years, making the sitcom possible. He said several networks expressed interest in the idea, but the Turner-owned Adult Swim committed to 20 episodes without a pilot.
Following a round of insults lobbed at an audience of TV critics, Smigel retired Triumph to a plastic Old Navy bag.
"I usually alternate between Old Navy and Duane Reade," Smigel said. "It's really all he deserves."