Upstart Hispanic online site VOXXI has nabbed one of the nation's most recognized columnists on Latino issues.
Ruben Navarrette Jr. takes on Democrats and Republicans in his columns for the Washington Post Writers Group, CNN.com and on National Public Radio.
Navarette said Friday he was excited to join VOXXI because of its political independence.
VOXXI provides original articles, aggregated content and online Q&A forums for Latinos who want news in English.
It joins a growing field of sites aimed at acculturated Hispanics like FOX News Latino, NBC Latino and Huff Post Latino Voices. Even the top Spanish-language networks have English-language sites.
Navarette is VOXXI's highest profile addition. The announcement came at the third annual Hispanicize conference in Miami. The event attracts trendsetters in Hispanic media, social media, advertising and film.