Marc Jacobs perfume ad banned in UK

AP News
Posted: Nov 09, 2011 5:17 PM
Marc Jacobs perfume ad banned in UK

Britain's advertising standards watchdog has banned a Marc Jacobs perfume ad starring actress Dakota Fanning, saying it seemed to sexualize a child.

The Advertising Standards Authority says four readers complained about the magazine ad for Jacobs' "Oh, Lola!" perfume, which showed the 17-year-old star in a short dress sitting with an oversized perfume bottle between her legs.

The watchdog said Wednesday that Fanning looked under 16 years old in the ad, and the styling in the image drew attention to her sexuality. It said the ad "could be seen to sexualize a child" and could cause serious offense.

Perfume maker Coty UK said the ad was targeted at readers over 25 years old and that while the image was provocative, it wasn't indecent.