Yoko Ono is launching a global campaign to raise money and awareness to help fight childhood hunger and poverty.
The 78-year-old widow of John Lennon is asking that on Nov. 1, at 1 p.m. EDT, people "take a moment to imagine a nourished and abundant world, where `the world will live as one.'"
Hard Rock International and WhyHunger are partners with Ono for the campaign called "Imagine There's No Hunger." Various Hard Rock locations will host events on that day aimed at raising awareness.
Sunday would have been Lennon's 71st birthday, and Tuesday is the 40th anniversary of his song "Imagine," which Ono co-produced.
A limited-edition bracelet will go on sale to support the campaign's efforts and people can also text the word "Imagine" to 50555 to donate.