Dennis Lehane is the latest brand-name publisher.
The author of "Mystic River," "Moonlight Mile" and other thrillers is overseeing a new imprint at HarperCollins.
The publisher announced Monday that Dennis Lehane Books will issue "a select" number of literary fiction works each year that have "a dark urban edge." The author himself said in a statement that he was hoping to help "worthy writers" in need of more attention. No release date has been set for the first book.
Other best-sellers with their own imprints include Pulitzer Prize winning biographer Jon Meacham and celebrity chef Anthony Bourdain.