The Walt Disney Co. has applied for a trademark on the name "Seal Team 6," the name of the unit of specially trained Navy SEALs that killed Osama bin Laden in a raid in Pakistan earlier this month.
Three applications filed May 3 _ the day after the raid _ with the U.S. Patent and Trademark office by Disney Enterprises Inc. state an intention to use the mark for a range of products, including entertainment and education services, clothing, toys, games and Christmas stockings.
Companies have tried to trademark combat-related terms before. A day after U.S. allied forces entered Iraq in 2003, Sony Corp. applied to trademark the war's catchphrase, "shock and awe," for use as the title of a video game. The application was later abandoned.