"The Voice" opens big for NBC

Reuters News
Posted: May 04, 2011 10:19 AM

By Marisa Guthrie

LOS ANGELES (Hollywood Reporter) - "The Voice" kicked off on a high note Tuesday, ranking as the top show of the evening among adults 18-49, the demographic coveted by advertisers.

The NBC singing competition averaged 11.8 million viewers, which is about half of what "American Idol" pulls in for Fox. Still, it improved NBC's season average in the time period by 89 percent among adults 18-49, and its demo score also ranks as the top-rated series premiere on a major network since CBS' "Undercover Boss" debut following the 2010 Super Bowl.

"The Voice -- which features Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton -- outdrew ABC's "Dancing with the Stars" and a new 90-minute Lady Gaga episode of "Glee." It also boosted the fourth-placed network to a rare ratings win for the night.