3-D erotic comedy shakes up Hong Kong box office

AP News
|
Posted: Apr 20, 2011 1:01 AM

A pioneering 3-D erotic comedy has taken the Hong Kong box office by storm, setting a first-day record and drawing viewers from mainland China as it eyes a global rollout.

The $3.5 million Cantonese-language production "3D Sex and Zen: Extreme Ecstasy" has made 17 million Hong Kong dollars ($2.2 million) as of Tuesday since opening on 73 screens last week, according to figures provided Wednesday by producer Stephen Shiu. That's nearly seven times the total take so far for Hollywood thriller "Scream 4," which has earned HK$2.5 million ($320,000).

"Sex and Zen" brought in HK$2.78 million ($360,000) on its opening day last Thursday, eclipsing the previous first-day record set by James Cameron's 2009 3-D sci-fi epic "Avatar," which earned HK$2.63 million ($340,000) on its first day.