Actor David Arquette is lending his quirky star power to the campaign against a November ballot measure that would suspend California's greenhouse gas emissions law.
Wearing an American flag-print karate uniform, Arquette appeared in Sacramento on Tuesday to promote a series of online videos opposing Proposition 23.
The spots will run on YouTube and other websites and are aimed at young voters who might not be won over by traditional campaign advertising, said Jared Ficker, head of the Green Technology Leadership Group, the Sacramento-based political action committee producing the films.
In a one-minute video titled "Don't Mess With California," Arquette portrays California and proceeds to knock out a group of thugs representing Texas oil interests.
Oil companies have donated the bulk of the money to support Proposition 23. It would indefinitely suspend a 2006 California law that seeks to reduce greenhouse gas emissions statewide to 1990 levels over the next decade.
Opponents of the law, set to take effect in 2012, say it will eliminate jobs and hurt small businesses. Supporters call it a long-term investment in environmental protection and green technology.
Arquette is part of a well-known Hollywood family and is best known for his recurring role in the "Scream" films. This is the first time he's been actively involved in a political campaign, he said.
"It seemed like a great way to get the message across in a very intriguing way that young voters could tune into, start talking about, send to their friends," the 39-year-old said. "It's all about getting people to the polls to vote for the future."
Arquette's personal life made headlines last week when he and his wife of 11 years, actress Courteney Cox, announced what they are calling a trial separation. The next day, the actor called in to the "Howard Stern Show" and revealed intimate details about the couple's sex life. He has since apologized.
Arquette said he was aware those revelations could serve as a distraction from his efforts on the political front.
"When I was told to come up here, that was a thought of mine," he said Tuesday. "But my belief is that the most important aspect of celebrity is you can raise awareness, lend your name and support to certain things and get people talking. And that's why I'm here."