Nielsen reports third weekly win in a row for CBS

AP News
Posted: Oct 12, 2010 7:09 PM
Nielsen reports third weekly win in a row for CBS

As the fall season wrapped its third week, viewers were sticking with the tried-and-true.

Veteran shows like "NCIS," Sunday Night Football, "60 Minutes" and top-ranked "Dancing with the Stars" were among the week's most popular.

Just two freshman series _ CBS' "Hawaii Five-O" and "Mike & Molly" _ cracked the Top 20 prime-time list the Nielsen Co. released Tuesday.

Meanwhile, Jimmy Smits' new legal drama, "Outlaw," became the season's third ratings casualty (after "Lone Star" and "My Generation") as NBC announced it would be banished to Saturday nights for a few weeks before disappearing altogether.

CBS extended its winning streak, becoming the first network to win the first three weeks of a season in viewers, adults 18-49 and adults 25-54, since NBC accomplished that feat nearly a decade ago.

CBS could claim the top five most-viewed new series, which also included "Blue Bloods," "(Bleep) My Dad Says" and "The Defenders."

For the week, CBS averaged 11.9 million viewers (7.4 rating, 13 share). ABC averaged 8.8 million (5.6 rating, 10 share), NBC had 7.0 million (4.4 rating, 8 share), Fox had 6.1 million (3.6 rating, 6 share), the CW had 2.3 million (1.5 rating, 2 share) and ION Television had 1.2 million (0.8 rating, 1 share).

Among the Spanish-language networks, Univision led with a prime-time average of 3.9 million viewers (1.9 rating, 3 share), TeleFutura had 830,000 and Telemundo had 770,000 (both 0.4 rating, 1 share), Azteca had 230,000 (0.1 rating, 0 share), and Estrella had 220,000 (0.1 rating, 0 share).

NBC's "Nightly News" topped the evening newscasts with an average of 7.5 million viewers (5.0 rating, 10 share). ABC's "World News" was second with 7.0 million (4.7 rating, 10 share) and the "CBS Evening News" had 5.5 million viewers (3.7 rating, 8 share).

A ratings point represents 1,159,000 households, or 1 percent of the nation's estimated 115.9 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

For the week of Oct. 4-10, the top 10 shows, their networks and viewerships: "Dancing With the Stars," ABC, 19.89 million; "NCIS," CBS, 19.81 million; NFL Football: Philadelphia at San Francisco, 16.86 million; "Dancing With the Stars Results," ABC, 16.70 million; "NCIS: Los Angeles," CBS, 16.15 million; "60 Minutes," CBS, 15.02 million; "The Mentalist," CBS, 14.39 million; "Two and a Half Men," CBS, 14.37 million; "Criminal Minds," CBS, 13.87 million; "The Good Wife," CBS, 12.76 million.


ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox is a unit of News Corp. NBC and Telemundo are owned by General Electric Co. ION Television is owned by ION Media Networks. TeleFutura is a division of Univision. Azteca America is a wholly owned subsidiary of TV Azteca S.A. de C.V.