2010 Primetime Emmy Awards set for August

AP News
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Posted: Nov 18, 2009 6:27 PM

NBC has scheduled next year's Emmy Awards for August, instead of September when they're usually aired.

The network says the decision to slot the TV awards show for Sunday, Aug. 29, was made early to get a head start on planning.

The event is typically held in September, right before the start of the fall TV season. NBC airs NFL games on Sunday nights in September, so scheduling the Emmys in August avoids a conflict.

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The network said its August 2006 airing of the awards show was the highest-rated Emmy broadcast of the past four years.

Nominations for the 62nd Prime-time Emmy Awards will be announced in July.