LAS VEGAS (AP) — In a city built on luring tourists with cheap thrills and free cocktails, a big part of the Las Vegas Strip will soon slash its most basic freebie: parking.
MGM Resorts International announced Friday that it will become the first major casino company to start charging visitors this year for parking. The move could bring in millions of dollars annually and dramatically change a tourism hotspot that increasingly caters to visitors who come for pricey attractions besides gambling.
Experts called the parking fee surprising, but it follows another trend MGM pioneered: the "resort fee," now the standard on the Strip.
Sin City's largest hotel-casino operator said it will charge up to $10 for overnight self-parking at most of its Strip properties starting this spring, coinciding with the April opening of the Las Vegas-based company's T-Mobile Arena.
MGM Resorts has 35,310 rooms and 37,000 parking spots on the Strip, which come at a premium during major events. The parking fees will come at Mandalay Bay, Delano, Luxor, Excalibur, Monte Carlo, New York-New York, Vdara, Aria, Bellagio, The Mirage and MGM Grand.
Valet parking will cost more, but some parking at the Circus Circus hotel and the Crystals and Mandalay Bay Place shopping centers will still be free, as will MGM's properties in Mississippi, Michigan and China.
Parking at some Strip hotels will be cheaper than others, and Clark County residents will get a grace period. Those in MGM's loyalty program can earn free parking rewards.
The fees fall in line with casinos' focus on growing their database of gamblers through reward programs, according to gambling analyst Alex Bumazhny with Fitch Ratings. As a leader in the convention business, MGM also may see it as a small addition for business travelers with expense accounts, though $10 is much higher than the $4 charged by casinos in rival Atlantic City, Bumazhny said.
Many of the MGM properties charging for parking are on the southern end of the Strip, which could make it less likely that a visitor heading to a specific restaurant or show would park elsewhere.
"I don't know that people will try to game the system. ... People will accept it or (it'll) turn them off and they may try another property," said Bumazhny, predicting that the fees will cut into MGM revenue from its restaurants and hotels.
Customers near and far vowed on social media to take their business elsewhere, even urging a letter-writing campaign to the company.
The fees shake up a long-held entitlement of free parking among locals, said Michael Green, a history professor at the University of Nevada, Las Vegas. They expect tourists to foot the bill on amenities that locals enjoy, he said.
Gambling revenue used to offset those costs easily, but the focus has shifted to other offerings since Nevada stopped being the only state with legal gambling in 1978, the professor said.
That's one reason to move to fee-based parking — 70 percent of MGM's revenue comes from outside the casino, including celebrity restaurants, high-end shops, shows and nightclubs, said Corey Sanders, the company's chief operating officer.
Though MGM may be the first to disrupt the Strip's parking model, Sanders said he believes competitors will follow suit. It took about five years for Strip properties to take up the resort fees that MGM started in 2008, Bumazhny said.
"There'll be initial backlash, but a month from now, three months from now, people will completely forget about it," Sanders said. "In general, these decisions are really hard decisions to make, but I think we have enough positive things to say about it and are creating enough enhancements to justify it."
MGM said it is also building a 3,000-space parking garage at the Excalibur site and making $36 million in upgrades to existing ones, using the new parking revenue to help offset some of its costs.
Across the Strip, it remains to be seen whether competitors will take up the concept. The Cosmopolitan casino-hotel says it doesn't have plans to follow MGM Resorts' footsteps but said it's "always evaluating the business." Other major casino operators have not commented.
Fifty-eight percent of the city's 41 million visitors in 2014 drove to Las Vegas, the tourism officials said.
But Green, the historian, warned the costs would likely further alienate residents.
"Locals tend to increasingly feel priced out of the Strip," he said. "It's catering to big-money visitors, but actually it always did that. Locals just happen to get the benefits. Now there seem to be fewer benefits."
Britney Gay, 24, of Las Vegas, said she usually chooses to park at MGM Grand's garage but would go elsewhere because of the fee.
"Nothing is free, but still, parking is," she said. "They need to do something free here for once in a while, cause people come and pay their money to stay in these nice hotels. Can I get some free parking instead of free bottles of water?"