Budweiser takes exception to firm's 'Queen of Beer' campaign

AP News
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Posted: Aug 22, 2015 11:22 AM

ST. LOUIS (AP) — Budweiser has long been known as the "King of Beers," and Anheuser-Busch is taking exception to a craft brewer declaring itself holder of the "Queen of Beer" crown.

The St. Louis Post-Dispatch reports (http://bit.ly/1JmVaod ) that She Beverage Co. of Lancaster, California, applied in December to register "The Queen of Beer" phrase with the U.S. Patent and Trademark Office.

Anheuser-Busch filed a notice of opposition on Wednesday, arguing that "Queen of Beer" is too similar to "King of Beers."

Anheuser-Busch contends that consumers might wrongly believe She Beverage beers are made by Anheuser-Busch.

She Beverage co-owner Lupe Rose says the company launched sales at retailers and restaurants in April, targeting female beer drinkers. Its products include Dirty Blonde Cali Citrus Amber and Brunette German Dopple Bock.

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Information from: St. Louis Post-Dispatch, http://www.stltoday.com