'Pure Michigan' campaign launches winter ad effort

AP News
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Posted: Jan 02, 2015 9:33 AM

LANSING, Mich. (AP) — The state's "Pure Michigan" tourism campaign has launched its winter advertising effort.

Travel Michigan, which is part of the Michigan Economic Development Corp., says that TV and radio ads began this week in key markets in the Midwest and parts of Canada. The ads will run through the end of January.

The campaign involves partners including some cities, attractions and industry groups. The campaign has a total budget of about $1.5 million, including roughly $250,000 from those partners.

Travel Michigan says the 2014 Pure Michigan Winter Travel Guide also is available, offering ideas for seasonal activities.

The state says it uses the "Pure Michigan" brand for "business, talent and tourism initiatives."

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Online:

Pure Michigan: http://www.michigan.org