Budweiser gives Clydesdales holiday pink slip

AP News
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Posted: Nov 24, 2014 11:23 AM

NEW YORK (AP) — Budweiser is putting its Clydesdale out to pasture for the holidays.

The country's No. 3 beer brand says the horses will not appear in its holiday advertising this year. A spokesman for owner Anheuser-Busch InBev was unable to say Monday if the Clydesdales would be featured in ads during the Super Bowl.

The decision not to feature the Clydesdales in holiday ads was first reported by the Wall Street Journal.

The change comes as Budweiser's share of the U.S. beer market has declined since hitting its peak in 1988.

The Clydesdales have been associated with Budweiser since 1933, when the company introduced them to celebrate the repeal of Prohibition for beer.