Toyota Camry sales rise, attracting younger buyers

AP News
Posted: Aug 14, 2012 12:52 PM

DETROIT (AP) — A top Toyota executive says a new version of the Camry is selling well and attracting younger buyers.

Senior Vice President Bob Carter says the Camry was reworked for the 2012 model year to be more stylish and fun to drive.

Camry sales are up almost 40 percent through the first seven months of the year.

The old Camry was reliable but boring. It was bought mainly by baby boomers in their mid-50s .

But Carter says the new version has pulled in younger buyers, knocking 10 years off the age of the average buyer.

He says Toyota didn't expect the average age to fall that much.