News Summary: Shanghai cartoon studio seeks edge

AP News
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Posted: May 22, 2012 2:21 PM

COMPETITIVE MARKET: The Chinese cartoon market is dominated by state media companies, and now Kungfu Panda creator DreamWorks Animation SKG and other big cartoon giants are launching their own local studios in China.

GLOBAL REACH: High on the national entertainment agenda is breaking into a huge global industry. China has yet to find a formula that draws diverse audiences.

LOCAL EMPHASIS: But local creators get a boost from rules that reserve prime time for domestic cartoons. China's culture czars want a say in the content shown to the country's 300 million children under 14.