Virgin Atlantic has rolled out a new business class seat that the airline says turns into the longest bed in its class.
The 7-foot, 3-inch bed is part of a $162 million overhaul of the airline's Upper Class cabin. The revamp took four and a half years to design.
Highlights of the new cabin include a brand new bar _ the longest in the sky _ which stretches 8 feet and has can accommodate eight passengers, Swarovski curtains with more than 1,000 crystals and new cabin mood lighting with 8 different color schemes. The lighting is designed to help passengers relax, fall asleep and adjust to time zones.
Each seat has a 12.1-inch touchscreen monitor with a touchscreen handset. Passengers can connect their smartphone, USB stick or tablet to the system and watch, read or listen to their own content, plus charge the device.
The first plane with the new design went into service on April 21. Virgin will roll it out on other planes throughout 2012. Virgin's in-house design team partnered with Pengelly Design for the seats and VW+BS for the bar and interior.