KFC Thailand has apologized for posting a Facebook message that urged people to rush home during Wednesday's tsunami scare and order a bucket of KFC chicken.
As people were being urged to evacuate from beaches, the company posted this message: "Let's hurry home and follow the earthquake news. And don't forget to order your favorite KFC menu."
Hundreds of angry commenters on Thai web boards denounced the company as insensitive and selfish.
By Thursday, the message was removed and replaced by one that asked for forgiveness.
Wednesday's earthquakes near Indonesia revived memories of the 2004 Indian Ocean tsunami that claimed 230,000 lives, including more than 8,000 people in Thailand.
KFC Thailand is managed by YUM Restaurants International (Thailand) Co., Ltd and Central Restaurants Group Co., Ltd.