A SKETCH: The company that makes the Etch A Sketch drawing toy is running with its renewed fame and launching a political-themed ad campaign, all in the effort to declare its neutrality.
A METAPHOR: Rivals to presidential hopeful Mitt Romney seized on his aide's comparison of the candidate's general-election plan to an Etch A Sketch. They said it meant Romney would erase positions he espoused during the GOP primary.
A TAGLINE: "We have a left knob and a right knob for each political party. (But remember, when both work together, we can do loop de loops.)"