Summary Box: No Datsuns for developed markets

AP News
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Posted: Mar 21, 2012 1:10 PM

EMERGING TARGETS: Nissan's revival of the Datsun won't include developed markets, Ceo Carlos Ghosn said Wednesday, outlining a strategy to target the revamped brand in emerging nations.

FIRST TIMERS: The car will be tailored for each market, including price and engine size, targeting the burgeoning market of first-time car buyers in countries such as India, Indonesia and Russia, where Datsun will be introduced in 2014.

NOT ALONE: Nissan faces intense competition from rivals, including other Japanese players LIKE Toyota and Honda, which are aiming at emerging markets that include China, Mexico and Brazil.