WALLET AWARENESS: After years marked by environmental concerns, then the economic downturn and now European austerity measures, car manufacturers have honed their products to cater for cost-conscious buyers.
POSH PENNYPINCHERS: Even premium automakers are downsizing. At the Geneva Motor Show, which opens Audi will unveil a new A3, Mercedes-Benz its rejuvenated A-Class, and Volvo its V40.
MORE REFINEMENTS: At past events automakers showed off alternative power trains _ mostly in the form of electric cars and hybrids. This year's Show will see many of those early developments refined, like Mazda's i-ELOOP technology.