RI health officials launch anti-tobacco campaign

AP News
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Posted: Feb 28, 2012 10:59 AM
RI health officials launch anti-tobacco campaign

Rhode Island health officials have launched an anti-tobacco campaign featuring the voice of a tobacco industry lobbyist who died of throat cancer in 1996.

The Department of Health says the campaign targets young people and includes television and radio spots, a Facebook page and outdoor advertisements.

Health officials say the radio and television spots feature the voice of the late lobbyist Victor Crawford, who is heard saying that he lied about how the tobacco industry targeted the young with its marketing. The ad also includes an apology from Crawford.

The print ads feature the faces of young people branded with product barcodes that include the word "Replacement." The print ad slogan is "Don't be a replacement, be an original."