L.L. Bean is taking its four-wheeled hunting shoe on a road trip to the big city.
Bean's president and CEO, Chris McCormick, and senior manager for manufacturing, Jack Samson, unveiled the L.L. Bean Bootmobile on Tuesday to workers at the Maine plant where the real boots are made. Later, the Bootmobile made a brief stop in Freeport before heading south toward New York City.
The Bootmobile, which is more than 20 feet long, was built to help the Maine-based retailer celebrate 100 years of being in business.
It's mounted on a Ford F-250 pickup truck frame and runs on diesel or biodiesel.
While in New York, the Bootmobile will be parked at Times Square, and it's expected to make the rounds on some of the morning TV shows.