The Detroit Regional Chamber is taking new steps to help the automotive industry better compete on a national and global level.
The chamber on Thursday released details of the "MICHauto" association's effort and says it's one of its key economic development initiatives.
Organizers say the aim is to help promote, retain and expand the automotive industry in Michigan.
"MICHauto" got its start in 2006 as a nonprofit and the Detroit Regional Chamber took over its operations in 2010. The association plans to work with economic development agencies and auto industry leaders on its efforts, including attracting auto investment.