Just days after cheering the arrival of the record-breaking 50 millionth visitor of the year to New York City, officials are starting over and counting from one as 2012 gets under way.
The city's promoters are back at work hoping to draw another 50 million tourists, and then some, in the coming 12 months. With the value of the euro wavering, the year could prove challenging. A cheap euro could draw some American travelers overseas and discourage some Europeans from shelling out for international vacations.
George Fertitta, the CEO of NYC & Company, the city's tourism and marketing arm, says the city still anticipates it will receive 2 percent more visitors this year compared to the estimated 50.2 million in 2011.
Analysts are also upbeat about the future of the city tourism industry.