Summary Box: Twitter, mixi link up in Japan

AP News
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Posted: Nov 30, 2011 2:06 PM
Summary Box: Twitter, mixi link up in Japan

TWEET SUCCESS: Twitter Inc. and Japan's biggest homegrown social networking site mixi Inc. joined forces Wednesday to strengthen their ground against a rapidly expanding Facebook.

FACEBOOK FOCUS: Despite huge popularity elsewhere, Facebook failed to make much impact in Japan until this year. Data released this week from Nielsen NetRatings Japan showed mixi in third place behind Twitter and Facebook for unique visitors in October.

QUAKE CRITICAL: Twitter and mixi were used extensively as critical information lifelines after the March earthquake and tsunami. Twitter gained credibility as new users flocked to the site for real-time information about the nuclear crisis, blackouts and aftershocks. In the future the companies hope to cooperate on emergency communications during disasters, location-based applications, advertising and business services.